A radically different and world-first retail experience was created by Exience for their flagship store in Westfield, Stratford, London.
This was a total transformation as an experiential masterpiece aimed at the home market and the many foreign visitors. It involved all aspects of layout and merchandise planning, interior design, signage, graphics, digital windows, product displays, private gaming pods, immersive hardware interactive desks, remote payment, game play challenge areas, customer tv, live twitter feeds and much more. A fully interactive and engaging customer experience that was held up by the industry as the best retail gaming environment in Europe!
“In my view, this is the most exciting and imaginative gaming store in Europe”
M. Gibbs – CEO
Game Digital PLC