Big W,

This recently completed design and experience transformation for one of Australia’s largest department stores (290 sites) involved Exience in all aspects of design, concepting & strategy: layout, functionality, departmental zoning, shop-in-shop, product displays, brand signage, POS, wayfinding, graphics and more.

This large scale project was a hugely significant part of turning this underperforming brand around…time will tell!!


“I’ve worked with Exience for years…always hugely impressed with their innovative creative thinking and thought-provoking work…that works. Great ideas and experience solutions that are focused on all the right things: the customer, the operation and sales. Always a pleasure and fun to work with – long may it continue”

M.Axon – GM Operations

Big W, Australia